Sports Tech

The Innovation Road to Morocco 2030: SportsTech

7-9 APRIL 2026

Where urban ambition meets sports technology: connect with buyers, federations and projects shaping the future of sport in Morocco & Africa.

Stadium Modernisation
Performance Analytics
Fan Experience
National Sports Strategies

Why SportsTech, Why Now?

Africa’s sports industry is entering a decade of transformation; driven by infrastructure investments, digitalisation, and youth engagement. Morocco is leading this movement, aligning national sports development with urban innovation.

KEY MARKET FACTS:

Global SportsTech market: USD 34+ billion (2025).

MEA SportsTech: USD 1B → USD 3.4B by 2030 (22.9% CAGR).

20–30 Moroccan venues under modernisation.

60% of African fans are under 30 — mobile-first audience.

Morocco ranks among Africa’s top 3 esports markets.

A network of public programmes, academic initiatives and private sector activity is accelerating SportsTech adoption across Morocco.

Stadium by MDJS (Accelab / MDJS): Targeted support for stadium modernisation projects and operator capacity-building.
Support programmes for Startups (Ministry + Tamwilcom): Funding and acceleration schemes for sports and tech entrepreneurs.
Evosport (UM6P): University-driven innovation and high-performance research in sports technology.
Esports Maroc: Organised growth of the competitive gaming ecosystem.
Stadium modernisation contracts: 20–30 local firms currently engaged in venue upgrades across Morocco.
National roadmap alignment: Sports tech integrated with the national digital strategy, including cloud and edge upgrades and data infrastructure.

Your Gateway to Africa’s Fastest-Emerging SportsTech Market

FLEX by GITEX AFRICA is the continent’s central marketplace where education leaders, workforce strategists, digital talent builders, and AI innovators advance the systems shaping tomorrow’s talent economy.

Showcase cutting-edge SportsTech solutions to buyers and investors.
Engage with projects upgrading stadiums, training facilities, and fan engagement platforms.
Position your brand as an innovation partner in Africa’s growing sports economy.
Build connections with decision-makers seeking turnkey tech solutions.

JOIN SPORTSTECH AT GITEX ARICA

Reimagining Sports Through Technology

FEATURES:

1. SportsTech Innovation Zone — live demos and showcases.

2. SportsTech Summit — thought leadership with federations & CIOs.

3. Startup Arena — early-stage pitches to investors.

4. SportsTech Challenge — competition solving African sports problems.

5. Live Demo Arenas — wearable tech, fan analytics, AR/VR experiences.